Imperial rolls out road safety awareness campaign in the Western Cape

18 February 2022

The Imperial iPledge team recently rolled out road safety awareness campaigns at 20 schools in the Western Cape. 

Many of the children who walk to school in the Winelands region of the province use the trails that have recently been constructed in the area through our partnership with Trails SA, to commute safely to and from school. Imperial has also provided them with ‘walking safety belts’ (reflective sashes) while educating them on road safety with the help of our road safety mascot: Smarty. Click here to watch a video about our recent visit to Simondium Primary School near Paarl.

To date, the Imperial road safety programme has reached over 1,3 million children and issued over 100,000 reflective sashes to improve road safety. 

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