IMPERIAL Road Safety and 947 Breakfast Xpress use Transport Month to create safety for children

30 October 2014

600 children’s car seats collected for less privileged families in Gauteng

On Saturday, 1st November 2014, IMPERIAL Road Safety and 947 Breakfast Xpress will hand over hundreds of car seats to families who cannot afford to buy their own. The IMPERIAL and Breakfast Xpress Car Seats for Kids campaign is now in its 3rd consecutive year, where car seat collections took place from the end of September through the rest of October, which is Transport Month. The collection garnered over 600 seats, which were refurbished for re-use and will be distributed at Brightwater Commons this weekend, ensuring that hundreds more families who can’t afford new car seats are still able to give their children the gift of safety.
“There is a real need in South Africa to educate the community about the importance of buckling up, but also, very importantly, to communicate the right way in which one should be buckled up,” says Niki Cronje, Group Marketing at IMPERIAL. “This campaign enables us to do this every year, as well as to go a step further and actually provide families with an affordable solution to strap their kids in.”
The IMPERIAL and 947 Breakfast Xpress Car Seats for Kids campaign relied on Gauteng’s parents to donate as many of their used car seats as possible that, with some TLC, could easily be refurbished, quality checked and re-used.
“Thanks to the generous contribution from Gauteng’s parents, over the past 3 years that we have run this campaign, we have managed to collect over 3 000 car seats. We are so proud that this campaign continues to drive interest in the community to give back to those less fortunate,” says Ravi Naidoo, Station Manager at 947.
Continues Cronje: “Of course a project such as this relies heavily on the generosity of parents but also on the input from corporate South Africa. We are proud to have partnered with 947, who have strongly driven this campaign on air, with IMPERIAL Retail Logistics for their support in the transporting and warehousing of these seats and of course Peggy Mars of Wheel Well, for her selfless dedication to refurbishing the seats for re-use. It is through this that we are able to really make a difference in the community and truly drive home the message of buckling up.”
Concludes Darren Simpson, host on 947 Breakfast Xpress: “As a father myself, I understand the critical role I play in my child’s safety while on the road and it is so heart-warming to see such a phenomenal response within the Gauteng community yet again this year – testament to the fact that parents are really taking road safety and buckling up seriously.”
The car seats collected through the campaign have been refurbished and will be handed over at no cost at the Brightwater Commons on Saturday, 01 November between 09h00 and 12h00 on a first come first serve basis.

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