Currently viewing: Our purpose / Next: Operating as One Imperial
The COVID-19 crisis has emphasised why we exist, what we do, and how we do it matter – more so than ever before.
In these extraordinarily challenging times, our over 25 000 people are demonstrating that we are more than a business that only strives for sustainable revenue and targeted returns for our shareholders – we focus on people, profit and planet. We make a real difference to people's lives by providing essential services in key industries, and the implications of our strategy, social responsibility and sustainability for Africa's wellbeing are substantial.
Imperial's strategy leverages our competitive advantages in Africa, positioning the group as the 'Gateway to Africa' to our multinational clients, principals and customers. We give them access to some of the fastest growing and most challenging markets in the world, removing the complexity of operating in these markets and partnering with them to improve people's lives and the development of countries across the continent.
Our journey to transform from a regional portfolio of businesses to 'One Imperial', a provider of integrated, end-to-end market access and logistics solutions that deliver simplicity, flexibility and visibility to our clients and principals, is well underway. The transformation of our business, which requires a fundamental shift in our operating model, organisational structure, mindset and culture, aims to align the interests of our clients, principals and customers, our people and our shareholders in our pursuit of shared value.
Our values inspire the desired mindset, behaviours and practices that promote the daily realisation of our purpose and shape the path to our vision of 'One Imperial'.
Our strategy, and the pervasive business transformation it requires, is grounded in the 'outside-in' perspectives of our stakeholders and a detailed assessment of strategic, financial and industry trends, expectations and uncertainties. Our transformation will move the group definitively from its current state, which has not generated adequate returns or created value in recent years, to a future state in which we are positioned to unlock, create and sustain shared value for all our stakeholders over the long term.
We are strong and resilient.
We are One Imperial.
We are beyond possibility.