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Investing in communities

Investment in the communities in which we operate is a matter of good corporate governance but it also makes good business sense. Our community investment is as much aligned to our business strategy as it is to the needs of our communities and our approach is to strike a balance between the two in order to deliver value for all stakeholders. Whether they are investing in a future skills pipeline, building our brand reputation among our customers or making roads safer for our transportation businesses, community investments serve our business purpose.

Some of our community investment projects are profiled below. These represent a very small fraction of the community work being carried out across Imperial’s businesses:

Imperial academies’ partnership for training excellence

During the year under review the Imperial Technical Training Academies partnered with the Imperial and Ukhamba Community Development Trust, Hyundai Automotive South Africa, the Sasol Nzalo Maths & Science Foundation and the Department of Higher Education and Training to turn the John Orr Technical High School in Auckland Park into a centre of technical training excellence. Technical trainers from Hyundai and the academies visit the school once a week to assist teachers with lesson planning, tests and term planning. All stakeholders have donated equipment, textbooks, training materials and tools as part of the three-year programme that focuses on grades 10 to 12.

Showing people you Cancer.vive

The Imperial Ford & Mazda Group has provided support to the Cancer.vive campaign which focuses on spreading awareness, fighting stigma and dispelling myths about breast, testicular, ovarian, cervical and prostate cancers.

Cancer.vive patrons undertook a ten-day motorcycle ride
to raise cancer awareness.

Cancer.vive participants, all of whom are cancer survivors, embark on an annual 10-day motorcycle trip over thousands of kilometres to spread the Cancer.vive word. During the past two years the campaign has reached 50 000 people from all walks of life. In the past year the Imperial Ford & Mazda group provided all the support vehicles for the Cancer.vive motorcycle riders, helping to transport luggage, material, cancer awareness pamphlets and exhausted Cancer.vivors, and ultimately assisting in helping to raise funds and create awareness.

Europcar staff caring for the community

For many years Europcar’s staff have made individual financial donations to a feeding scheme at the New Generation Combined School in Vlakfontein, south of Johannesburg. The funds are used to provide children with one meal a day which, for many, is the only meal they receive.

The scheme benefits 300 children between the ages of four and 18, who are educated in four containers that have been adapted to classrooms. The Europcar initiative involves monthly debit order contributions from staff, funds from a raffle and a tuckshop. It stands as a prime example of the energy, community consciousness and volunteerism among Europcar staff.

Community investment at NAC

NAC invests in a variety of community projects and during the year under review helped to raise R107 000, which was donated to Vuyani Safe Haven for abandoned children in Graaff-Reinet. These funds contributed to the purchase of furniture and office equipment.

Other NAC community initiatives include support for the South African Guide Dog Association and Chayeinu, an organisation caring for children with cancer. While the Chayeinu children were touring South Africa NAC Training took each child on a scenic helicopter flip around Johannesburg.

Ukhamba schools have benefited from the
donation of libraries.


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