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Investing in communities
The Imperial and Ukhamba Community Development Trust
While businesses select their own CSI programmes in line with their core business, they also contribute annually to the Imperial and Ukhamba Community Development Trust which assists selected schools in previously disadvantaged communities. It provides curriculum development support, library facilities and staff, and extracurricular activities, so that children at these schools can benefit from a well-balanced holistic education.
There are presently 10 beneficiary schools, situated in the south of Johannesburg where the unemployment rate is very high. They are as follows:
| – | Tshepana Primary School, Orange Farm |
| – | Qalabotjha Secondary |
| – | Leshata High School |
| – | Finetown Primary School |
| – | Rekghutlile Primary School |
| – | Zakarriya Park Primary School |
| – | Zakarriya Park High School |
| – | Bilal Combined School |
| – | John Orr Technical School |
| – | Southview High School |
The Trust’s work focuses on ensuring that learners have sufficient stationery and that educators have access to suitable teaching resources and materials, receive curriculum training and are assisted by teacher mentors. While the Trust continues to provide this ongoing support, it expanded its libraries programme during the year (see case study on page 58).
This investment in the education of the next generation is not only a social responsibility, but a business imperative too and one that will secure ongoing talent for Imperial’s business in the future.
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CASE STUDYKIA Street Soccer gives kids a sporting chanceSoccer is the most widely played sport in South Africa, with a strong traditional support base in communities. Since the 2010 FIFA World Cup was hosted in South Africa, KIA has harnessed children’s love of soccer to teach them to make healthy life choices and to identify up-and-coming soccer talent in under-resourced communities. Launched in 2010 to 3 000 participants in 20 regions across three provinces of South Africa, the KIA Street Soccer programme has expanded year on year and with the continued investment of KIA Motors SA. In 2011, the programme expanded to involve over 4 500 participants in five cities of South Africa and during the year under review further expanded to include 40 communities, involving 6 000 participants in six cities across five provinces. Three-phase programme including life skills education for kids, training for coaches, and the Kia Street Soccer League. A large amount of adults from various communities are also involved in the programme as coaches, providing them with contractual employment and the opportunity to gain valuable knowledge in coaching and life skills. Kia partners with NGO Sporting Chance and the regional PSL clubs, to host coaches training sessions. These sessions ensure the sustainability of the programme and leave behind intellectual soccer capital that the community coaches can implement on an ongoing basis. The KIA Street Soccer League creates an environment where aspiring youngsters can entertain their communities and receive recognition for playing the sport that they love. The League is played between the different streets within a region, encouraging children to maintain an interest in healthy after-school activities and protect them from exposure to a life of petty crime, gangsterism, alcohol and drug abuse. The programme also creates a structured environment to identify raw soccer talent. It partners with other programmes to create a feeder system to nurture identified talent. By showing children the value of soccer in building a positive future, it helps to build individual self-esteem and offer children positive lifestyle alternatives. The programme also builds community spirit and fosters a better understanding between different communities and cultures. KIA has to date spent just over R3,5 million on this initiative. |
