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Our digital strategy is key to transforming Imperial, enabling growth and strategy by providing coherent processes and systems that support core business and strategic delivery, and by facilitating access to new value propositions and revenue streams. Our digital strategy enables us to build partnerships across our ecosystem, and to identify, pre-empt, integrate and own potentially disruptive technologies and businesses. Our digital strategy is both a driver of, and facilitated by, our 'One Imperial' strategy.
A unifying digital strategy is not possible without an integrated and unified approach to the business, and our ability to truly become 'One Imperial' cannot be fulfilled without underlying foundational IT processes and initiatives being in place. Our digital initiatives and imperatives are similarly foundational to our ability to capture new opportunities, become data driven, amplify value, differentiate, meet and anticipate our clients' needs, and to innovate.