- Urbanisation will bring huge social, economic, and environmental transformations
- Urban population in Africa will increase to 56% in 2050 from 35% in 2010
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Connecting consumers with quality products and brands across the African continent every day.
Our strategic initiatives allow us to deliver on our purpose and drive sustainable growth:
Expand presence into new key and strategic markets, and meet principal cluster needs through coverage of economic markets
Provide a single partner for delivery of products and services into multiple markets, as well as reduce principal risk and streamline management control
Expand capabilities to include contract packaging, brand activation and promotion, sourcing and procurement, as well as brand partnerships
Expanding our source of growth through category optimisation and expansion to ensure a balanced portfolio
Focused principal engagement to become the best-in-class distributor and strategic partner – enabling technology and assessing market intelligence by investing in the transition from a transactional relationship to a strategic partnership
Develop into an integrated marketing, sales and distribution market access business under the One Imperial brand, ensuring standardisation across businesses and territories
Africa is home to roughly 1.2 billion consumers today, projected to increase to 1.7 billion by 2030. It is one of the fastest-growing consumer markets in the world with household consumption increasing even faster than its gross domestic product (GDP) in recent years.
Africa’s emerging economies present exciting opportunities for expansion in retail and distribution with consumer expenditure on the continent growing at a compound annual rate of 3.9 percent since 2010 and reaching $1.4 trillion in 2015.
This figure is expected to reach $2.1 trillion by 2025, and $2.5 trillion by 2030 due to increasing affluence, population growth, urbanisation rates, and rapid spread of access to the internet and mobile phones on the continent. By 2030, the largest consumer markets will include Nigeria, Egypt, and South Africa.
Despite many challenges, we are well positioned for growth within the consumer market access industry and have a best-in-class distribution model with a fragmented competitor landscape.
We offer our principals a very attractive solution for trading in Africa, through both our local relevance and our financial stability. This, togeher with our increased focus on corporate governance and compliance, further enhances our service offering.
A full, integrated route-to-market solution for our principals encompassing Transportation, Warehousing, Distribution, and Supply Chain Management
We purchase stock, take full responsibility, and sell on behalf of our principals
Our footprint in Sub-Saharan Africa encompasses South Africa, Namibia, Botswana, Zambia, Malawi, Mozambique, Swaziland, and Ghana
Why choose us?
Deep understanding of brand owners’ aspirations in Africa
Focused strategy in terms of industries, capabilities, and geography to target
Proven track record of distributorships in Southern and West Africa
Asset right focus (high ROIC and cash flow generation)
Focus on Healthcare and Consumer (less cyclical and more defensive)
A respected, global brand
High governance and compliance standards
Ability to de-risk business in Africa for principals
Flexible, quick to react and adapt
Why invest in Africa?
Industry growth drivers
Population & demographics
Growth of middle & upper classes
ICTs & formal markets
Major market trends
Complete route-to-market solutions
Reliable distribution and increased access to informal markets
Corporate governance and compliance to reduce the risk of trading in Africa
Improved reach and numeric distribution in outlying areas
Data rich feedback and development