Imperial Logistics

Imperial Road Safety - making safer roads a priority on South Africa's main routes this Easter!

Wednesday, 16 March 2016

Encouraging road safety, from children, to adults and commercial companies

16 March 2016, Johannesburg – Today, Imperial Road safety announced that they will be taking to the roads to educate and implement stringent road safety activations across the country – focused at educating students, scholars, parents, adults and commercial companies about the importance of road, vehicle and pedestrian safety. This outreach aims to make a substantial contribution to curbing road crashes and deaths, over the Easter period and beyond.

“There is absolutely no doubt that South Africa is on the brink of a disaster when it comes to road safety, especially if we consider that between the 4th – 6th March alone, 20* people were killed on South Africa’s roads – with even more deaths in the week that followed. There is still a lot of negligence and disregard and it is up to us, in partnership with government, to drive home the message of road safety – not juast drive it home, but implement solutions that address key issues and that enforce road rule compliance. Today, this starts with us!” says Niki Cronje, Group Marketing at Imperial.

Imperial will be undertaking a number of major road safety education activations, as well a highway patrol activations over the March Easter holidays between the 16th and 30th of March 2016. Not only has the company once again partnered with the N1/N4 Bakwena Toll Route to provide route surveillance and support, but so too have they created Bongie – South Africa’s first road safety mascot – who will help actively deliver the message of road safety to children at a number of Shell Ultra Cities on the N3 Toll Route, as well as at Ushaka Marine, Umhlanga beaches and Lifestyle Centre in Ballito. Further to this, the company will be supporting the Brake and Tyre Watch initiative over this period – which is critical is we consider the impact of un-roadworthy trucks on road safety statistics.  

“We cannot let this holiday period go by without ensuring road safety education is a priority, if we hope to see a change, and it is for this reason that we have put all our resources into these education and support campaigns. We believe that education, of any form, is only successful if you are reaching the masses and what better way to do so than reaching out to people travelling on South Africa’s roads. These roads are notoriously busy over this period and as such, offer the opportunity to gain many road safety ambassadors and to encourage consumers to change their mind-set around road usage and rules,” continues Cronje. 

“There is absolutely no doubt that South Africa is on the brink of a disaster when it comes to road safety, especially if we consider that between the 4th – 6th March alone, 20* people were killed on South Africa’s roads – with even more deaths in the week that followed. There is still a lot of negligence and disregard and it is up to us, in partnership with government, to drive home the message of road safety – not just drive it home, but implement solutions that address key issues and that enforce road rule compliance. Today, this starts with us!” says Niki Cronje, Group Marketing at Imperial.

Imperial will be undertaking a number of major road safety education activations, as well a highway patrol activations over the March Easter holidays between the 16th and 30th of March 2016. Not only has the company once again partnered with the N1/N4 Bakwena Toll Route to provide route surveillance and support, but so too have they created Bongie – South Africa’s first road safety mascot – who will help actively deliver the message of road safety to children at a number of Shell Ultra Cities on the N3 Toll Route, as well as at Ushaka Marine, Umhlanga beaches and Lifestyle Centre in Ballito. Further to this, the company will be supporting the Brake and Tyre Watch initiative over this period – which is critical is we consider the impact of un-roadworthy trucks on road safety statistics.  

“We cannot let this holiday period go by without ensuring road safety education is a priority, if we hope to see a change, and it is for this reason that we have put all our resources into these education and support campaigns. We believe that education, of any form, is only successful if you are reaching the masses and what better way to do so than reaching out to people travelling on South Africa’s roads. These roads are notoriously busy over this period and as such, offer the opportunity to gain many road safety ambassadors and to encourage consumers to change their mind-set around road usage and rules,” continues Cronje. 

1. N1N4 Bakwena Toll Route Concessionaire handover & support
  Between 16th – 29th March, Imperial road Safety, in partnership with Europcar, will be handing over 5 vehicles to the Bakwena Toll Route Concessionaires, aimed at route patrol support, post-crash care and breakdown assistance.
2. Break and Tyre Watch, Estcourt
  On the 16th March, Imperial Road Safety will be taking part in Fleetwatch Magazine’s infamous Brake & Tyre Watch event in Estcourt, which addresses un-roadworthy trucks and heavy commercial vehicles – through the checking of brakes, tyres and other aspects that may have an impact on the safety of the vehicle.
3. Shell Ultra City Activations with Bongie (Buckle Up Buddy road safety mascot)
 

Between 18th - 28th March, Imperial will launch their road safety mascot – Bongie – at a number of Shell Ultra Cities along the N3 Toll Routes. Bongie will be greeting kids and handing out road safety material as well as ‘Buckle Up Buddy’ stickers to educate and encourage children to become road smart and safe while travelling. Dates include:

  • 18 – 20 March, Estcourt Ultra City (south bound)
  • 28 March, Estcourt Ultra City (north bound)
  • 21 March, Ushaka Marine World
  • 22 March, Umhlanga beaches
  • 23 March, Lifestyle Centres in Ballito

“We hope that with continued outreach, focused in many areas of road safety, we will start seeing a change. However, it must be said that it is up to us – South Africa’s road users – to take responsibility for our actions and ensure that we are part of the change by committing to safe road usage, every day, every time we use the roads. Road safety starts with you!” concludes Cronje.

* http://www.iol.co.za/motoring/industry-news/weekend-road-carnage-a-wake-up-call-1994171


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