Imperial drives road safety on national routes in South Africa during Easter

4 April 2023

Easter is one of South Africa's key holiday seasons, and for many, this means a lot of time on the road. Unfortunately, the increased number of vehicles on the road lead to a higher likelihood of accidents and fatalities, where the human element is the biggest contributing factor. Imperial, a DP World company, will therefore be running its Easter Road Safety campaign across major national routes - encouraging road users to take the Imperial iPledge to adopt better road safety practices.

During this campaign, road users are encouraged to join Imperial's road safety teams between 07H00 to 16H00 on 6 April and 07H00 to 12H00 on 7 April. These teams will be present will engage with motorists to drive awareness around safe behaviour while driving, as well as the responsibility each member of the family has to ensure a safe journey. In addition, motorists can take their personal pledge for road safety at these stations. Some of the most impactful road safety pledges in the past have included not texting or using a phone while driving, not drinking and driving, not overtaking recklessly, and always driving within the speed limit. This year's campaign will be held at two service stations: Shell Ultra City Escourt (Kwa-Zulu Natal) and Sasol Zebetiela North (Limpopo).

Esha Mansingh, Executive Vice President of Corporate Affairs & Investor Relations at Imperial, owned by DP World, says: ""As a significant player in the transport and logistics sector, we are committed to supporting government to improve road safety, reduce road accidents and the related loss of life or injuries on our roads. Since the inception of our iPledge campaign, we have observed that not only do road users appreciate the opportunity to rest and welcome the support provided at these stations but they become more conscious about their driving behaviours."

If you are travelling during the upcoming Easter period, Imperial encourages you do so safely and look out for Imperial iPledge teams along your holiday routes.

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